Cooking in a Brastemp kitchen, delightful like dancing.
Brastemp is the number one brand of home appliances in Brazil. The account had just arrived at the agency after a pitch and despite being well known and liked by the public, it had spent some time away from the media. Our mission was to renew the brand's image. The new campaign needed to impress, captivate and remind our target of Brastemp's excellence.
We created a new tagline "No doubt, Brastemp" and an institutional TVC to launch it. In the film, a couple dances in perfect synchronicity with the products, a metaphor of how enjoyable and effortless it feels to cook in a Brastemp kitchen. The dreamy setting filled with light, translucency and bright tones evoke the main features of the appliances, which are all white and made of glass.