Brastemp _visual identity

Study for a new visual identity for Brastemp, number one brand of home appliances in Brasil.

 Copy _ Whats the diference between ice cream and ice cream at the perfect temperature? Believe it, you'll know.

Copy _Whats the diference between ice cream and ice cream at the perfect temperature? Believe it, you'll know.

 Copy _ When 32 seconds more in the steam turn out to be 32 minutes more at the table.

Copy _When 32 seconds more in the steam turn out to be 32 minutes more at the table.

 Copy _ What does a smart refrigerator do? Well, to begin with, it stays closed.

Copy _What does a smart refrigerator do? Well, to begin with, it stays closed.