nestlé _Chambinho

 

TVC _chambinho is back, with the flavor you've always loved. 

Nestlé's famous kids' yogurt Chambinho returned after years out of the Brazilian market. To celebrate this relaunch, we wanted to create a film that would tug at the heart of the yogurt’s former public—which are now grown-ups with children of their own—and also captivate the attention of their kids. In the TVC we show both generations experiencing moments that are connected by the song "Carinhoso", a very popular Brazilian song used as the brand’s iconic musical theme back in the 80's. Hearing it immediately awakens the public’s nostalgia as it takes them back to their childhood.