habib's _the ad that nobody throws away


promotional campaign  _Bib'fatayer R$0,49

Habib's is one of the largest fast food chains in Brazil. To advertise the promotional price of Bib' fatayers, we branded the coins given as change in Habib’s diners all over the country with stickers that read “You have one Bib’ fatayer in your pocket”. Every coin then became a reminder that it is possible to have a delicious snack with very little money, and encouraged customers to return for another bite. It’s the ad that nobody throws away.


case study