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Cacau Show _ovaldo

 

easter campaign _ovaldo, the world's biggest chocolate specialist.

To bring back the magic of Easter time in this Cacau Show' campaign, we created a new character that represents all the brand's love for chocolate. In the movie we tell the story of Ovaldo, a boy that was born on a Easter Sunday and was so fond of Easter eggs he grew up to be the world's biggest chocolate specialist. We shot a 3 minute film to present the character and launched it on movie theaters throughout Brazil, while shorter versions of 1 minute and 30 seconds were aired on the most popular TV channels.

 

film 3'  _ the story of ovaldo

 

concepts

How would Ovaldo look like, what would he wear, where would he live? Developing the character took a lot of research, the only thing we knew from start was that he loved Easter and chocolates.