Cacau Show _ovaldo
easter campaign _ovaldo, the world's biggest chocolate specialist.
To bring back the magic of Easter time in this Cacau Show' campaign, we created a new character that represents all the brand's love for chocolate. In the movie we tell the story of Ovaldo, a boy that was born on a Easter Sunday and was so fond of Easter eggs he grew up to be the world's biggest chocolate specialist. We shot a 3 minute film to present the character and launched it on movie theaters throughout Brazil, while shorter versions of 1 minute and 30 seconds were aired on the most popular TV channels.