Pompom diapers _webseries


digital campaign _mom without a handbook

For its internet campaign, PomPom diapers decided to address moms in a fun and forthcoming way. Instead of portraying motherhood as this perfect, idyllic moment (a path chosen by all the competitor diaper brands), PomPom was the one to admit that being a mom is not always easy. Many mishaps will pop up along the way, so why not laugh at them?

The episodes of the webseries "Mom without a handbook" show the actress Miá Mello in funny situations that are common in every mom's life. Along with the videos, we launched the APP "Momes Generator", where moms use their baby's photos to create memes they can share with family and friends.



Miá Mello shows all the funny mishaps of a diaper change, but she reassures the new moms: each poop makes them better!



Alice Salazar, a famous beauty blogger, was invited by Miá to teach new moms how to do a quick makeup. The thing is, for Miá, this was the perfect break for a nap.



In the campaign's hotsite, moms could create their own memes using their baby's photos.

Copy _Don't get me started with that "it's time for bed" talk.