Pompom diapers _webseries
digital campaign _mom without a handbook
For its internet campaign, PomPom diapers decided to address moms in a fun and forthcoming way. Instead of portraying motherhood as this perfect, idyllic moment (a path chosen by all the competitor diaper brands), PomPom was the one to admit that being a mom is not always easy. Many mishaps will pop up along the way, so why not laugh at them?
The episodes of the webseries "Mom without a handbook" show the actress Miá Mello in funny situations that are common in every mom's life. Along with the videos, we launched the APP "Momes Generator", where moms use their baby's photos to create memes they can share with family and friends.