smiles _365 REASONS TO SMILE

 

smiles' integrated campaign in 2015.

Smiles is a well-known mileage program whose mission is to make air travel accessible to all. In 2015, the company completed 20 years and wanted to launch a big campaign to celebrate its anniversary. So we created the campaign "365 Reasons to Smile" based on a commitment made by the brand. Every day, for one year, Smiles would give its clients a different reason to smile: special miles offers, exclusive benefits, and other actions related to traveling. The reasons were announced everyday on TV, radio, internet, and OOH media, and then compiled on the website 365motivos.com.br

 

REASON TO SMILE Nº 57  _ADEMAR'S FIRST FLIGHT

Ademar had been working in São Paulo’s international airport for 25 years but, despite that, he had never flown. This was his first time in a plane.

 

REASON TO SMILE Nº 152  _GOING BACK HOME

Mr. Antonio is Portuguese. He moved to Brazil when he was 19 years old and never went back to his native country. After so many years, Smiles took him to visit his birth village and his long-lost friends in Portugal.

 

case study

 

WEBSITE

All Reasons to Smile were compiled on the website 365motivos.com.br