submarino _Black friday


campaign _merry black friday

Why wait for Santa to decide whether you deserve a present? Just go ahead, enjoy Submarino's great discounts and buy yourself a gift. That's the message sang by our choir in this parody of the Christmas Carol "Silent Night.” After all, Christmas is the time to be generous, but on Black Friday you're allowed some selfishness.


film 40" _merry Black Friday


narcissistic sweaters

To emphasize our message, the influencers featured in our film wore sweaters specially customized with their illustrated portraits.

Illustration _Camila Rodrigues